Brazilian Blowout

Thursday's exclusive process heals and smooths hair without the use of any chemicals.


Our customizable Brazilian Blowout smooths your hair for a healthy, frizz-free look and feel. Using a blend of specialized proteins, Thursday's Brazilian Blowout protects your hair, surrounding the shaft with a layer of essential amino acids, while strengthening and sealing the hair’s cuticle.

Thursday’s Brazilian Blowout uses a custom process that smooths and strengthens your hair to your preferred style, resulting in soft, shining locks. The treatment takes place in a private salon room, making for a relaxing experience, and requires about 90 minutes (depending on your hair length and thickness).

The results will last 3 to 4 months, and will gradually wash out of your hair so there is no noticeable difference between new and treated hair. Thursday’s Brazilian Blowout is also great for transitioning from Japanese straighteners, relaxers, or other keratin treatments.

To get the most out of your Brazilian Blowout, Thursday’s offers a signature line of all-natural, plant-based aftercare products. These conditioners don’t contain formaldehyde or salt, and are designed to maintain the benefits of your Brazilian Blowout.

  • Customizable
  • 90-minute process
  • No down time
  • Lasts 3 to 4 months
  • Great for transitioning from straighteners, relaxers, or other keratin treatments.